Your Marketing ROI - Part II
This session is Part II of the series for marketing in your health business and the return on investment. In the first part, we explored the professional and physical aspects of how to test and measure and get consistency in and around the ROI.
This is all about the digital approach and ROI specifically related to your digital avenues of marketing. i.e. website, social media channels, email marketing, etc.
Understanding what to test and measure, how to read the numbers and best understand whether your digital marketing is working and how to analyse and know the next steps is crucial to ensure the best bang for your buck around time, money and effort of marketing in the digital space.